Ten reasons to invest in marketing in 2022
Uncertainty. Apprehension. Exhaustion. These are the three words that keep rearing their head when anyone mentions small business sentiment as we enter our third year of managing a business through a pandemic. When making decisions…
How to forecast your marketing spend to achieve growth
As the financial year draws to a close, you may be starting to scrutinise your profit and loss reports in a little more detail. This is the perfect time of year to identify any potential…
How to effectively engage your existing and prospective clients in 2021
Well 2020 certainly served us up a doozy of a year. And while we all experienced some form of disruption to our business-as-usual, there are a multitude of positive transformations that have changed the way…
Keep calm and carry on marketing
There have been infinite studies circulated about the importance of marketing during a pandemic. These studies all prove that the brands that chose to continue to show up during previous global disruptions such as world…
Four social media marketing secrets to help your firm kick goals
The idea of using social media as a marketing tool to promote a law firm can sometimes be met with a hint of scepticism. Misconceptions about how people use social media channels can be rife.…
How to plan your marketing during times of a slowing market
There’s no doubt about it, proper planning prevents poor performance. Meticulous preparation is required to improve your chances of securing a successful outcome for your clients in their legal matter, and the same goes for…
