Event description
As the digital landscape continues to evolve, businesses are finding themselves navigating uncharted territories of potential cyber threats. Proactive measures are no longer optional – they are the pillars that uphold the integrity of operations and the trust of clients.
During Cybersecurity Awareness Month, join Leisa Goddard, Founder and Managing Director of Adoni Media, and Sandra Falzon, General Manager of Marketing and Ecommerce at InfoTrack, as they delve into the critical aspects of handling a cyber crisis.
In an era where business operations are rapidly transitioning to online platforms, the allure for cyber criminals grows exponentially. Now, more than ever, it is essential to develop a robust cyber crisis communication plan. This is particularly paramount when considering the implications at hand: not only does it affect the flow of business, but it extends to the protection of your clients’ sensitive personal and financial data, as well as the very bedrock of your firm’s reputation.
Key takeaways:
- Learn what constitutes a crisis in the digital era and why businesses become media targets during such events,
- Discover the essential steps to take in advance to ensure your firm can respond effectively in high-pressure situations,
- Understand the importance of a well-structured crisis communication plan and how it can mitigate the impact of a cyber crisis,
- Navigate the intricate rules of media engagement during a crisis, ensuring you convey your message accurately and effectively,
- Benefit from insider tips shared by a media expert, gaining insight into what to anticipate and how to interact with the media during challenging times.
Event Speakers
Who will you be learning from?
Leisa Goddard
Founder and Managing Director, Adoni Media
Sandra Falzon
General Manager Marketing, InfoTrack
*If you are in the legal industry you can claim 1 CPD unit per hour for InfoTrack seminars under practice management and business skills. Practitioners residing in WA cannot claim CPD points from InfoTrack training through the Legal Practice Board of Western Australia.
