Recent data shows buyers across New South Wales are turning away from units, with a significant decline in sales as they prioritise value for money and extra space. Prop-tech firm InfoTrack has released its latest Property Market Update, analysing the suburbs with the highest volume of property sales between 1 October and 31 December 2025.
Unit sales recorded the most significant shift in the New South Wales market, falling by more than 13 per cent from the last quarter. InfoTrack’s Chief Operating Officer, Lee Bailie, said the decline highlights a change in buyer behaviour.
“The drop in unit sales shows buyers are reassessing apartment living,” Mr Bailie said. “Many are prioritising space and longer-term value, which is influencing both the type of property they buy and where they choose to live.”
Over the same period, houses strengthened their position as the most popular property type, with their share of sales rising from 54.29 per cent in Q3 to 64.48 per cent in Q4.
“This doesn’t mean demand for units has disappeared,” Mr Bailie said. “But it does show that buyers are becoming more confident investing in houses and are exploring regional markets for affordability,” he added.
Vacant land also continued its steady growth, increasing from 8.06 per cent of sales in the first quarter to 11 per cent in the final quarter.
“For some buyers, vacant land offers flexibility and a pathway into the market,” Mr Bailie said. “That trend has been building throughout the year and is particularly evident in regional and outer-metro areas.”
The central-west city of Dubbo reflected this shift, entering the list of top suburbs for overall property sales for the first time. It also appeared in the top ten suburbs in first place for first home buyers, alongside Port Macquarie and Gosford as the only locations outside Greater Sydney to feature.
“Locations like Dubbo offer a combination of more affordable houses and greater availability of vacant land,” Mr Bailie said. “That mix is becoming increasingly attractive as buyers seek alternatives to higher-priced units in inner-city areas.The combination of affordability, available land and regional employment opportunities is drawing first home buyers to centres like Dubbo,” Mr Bailie said.
Western Sydney continued to dominate first home buyer activity, accounting for six of the top ten suburbs by sales volume.
“The latest data shows a market adjusting to price pressures,” Mr Bailie said. “Buyers are broadening both where they buy and what they buy, with houses and land firmly back in focus across New South Wales.”
