InfoTrack’s chief executive John Ahern says the SaaS-driven platform (WebVOI) reduces the risk for lawyers and helps reduce fraud as well, while obviously freeing up more time for them to service client needs. Interestingly, COVID-19 has accelerated the uptake of the technology and Infotrack is now doing more than 2000 identity verifications a day.
Understanding customer pain points also drives innovation at legal technology firm Infotrack, says chief executive John Ahern.
“It’s a really simple approach to innovation at InfoTrack and that’s understanding what issues or what problems your customers have,” Ahern says.
“What our people do is spend time in a law firm, understand the problems the firm’s having and then connecting the two together.
“Furthermore, the second key ingredient (in creating an innovation culture) is diversity. I’ve been in the software game long enough to know that if you’ve got a team that’s not diverse, you get no innovation.
“If you’re running a software company anywhere in the world, and you’ve got no innovative ideas, it’s usually because you’ve got no diversity or you’re not speaking to your clients,” Ahern concludes.
