Culture is often talked about as one of the most important things to ensure a successful company. Without a positive work culture, employees are understandably less motivated, inspired and productive, leading to a loss in sales and growth further down the line.
Start-ups are renowned for having a great culture. Their agility gives them the ability to create cultural norms and values-aligned processes much quicker and easier than long-standing larger companies.
However, in periods of rapid growth, culture can quickly be put to the back of the list in terms of priorities. With the focus switching to new hires and hitting targets, values can sometimes get lost.
COVID-19 has reminded us all about the importance of culture and employee wellbeing. What tips and thoughts do today’s leaders have on culture, with this consideration, in terms of its importance and relevance to rapid growth?
