LinkedIn is the most effective social media channel for InfoTrack. As a B2B business, this is the channel where we have the most exposure to our clients and prospective clients. For us, LinkedIn is both a lead generator and a tool to help our clients grow. It serves as a metric, to measure how we affect the legal market.
As a company that prides itself on supporting our clients to grow their own business, the networks we create connect our clients with others. When our followers engage with our content, our clients learn and share ideas. We also uncover prospective clients who need a more efficient and productive way to service their own clients.
LinkedIn allows us to present both sides of our company – our business initiatives as a leading legal technology innovator and our human side, celebrating the achievements of the people that keep us moving forward.
We use LinkedIn to raise awareness of our brand, position ourselves as thought-leaders and put faces to our name.
Sandra Falzon, General Manager: Marketing, InfoTrack
