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Why the real estate industry has reached a ‘technology intersection’

Technology intersection

Today, The Real Estate Conversation released news of the real estate industry reaching a ‘technology intersection’.

While innovation enables agents to automate and digitise their processes, it poses problems for an industry that needs to learn how to strike a better balance between implementing cutting-edge technologies and retaining the right level of human involvement.

Even though our everyday lives are deeply entwined with this new wave of innovation, we cannot afford to become overdependent on it, as technology is a great servant, but a bad master.

As many global companies turn to artificial intelligence and other technologies to transform how they interact with customers, the real estate industry must also begin deploying a variety of technology-enabled solutions to strengthen the customer experience.

It’s not just real estate agents that need technology to strengthen the customer experience. The shift towards digital is important for property lawyers and all legal practice too. Legal technology plays a supporting role to help legal practitioners adjust to changes. The future-ready legal professional is turning to accessible technologies to achieve better outcomes, higher efficiency and productivity.

What can legal tech offer me?
  • Legal tech can offer your firm a productivity increase. By using tools that alleviate the burden that comes with heavy processing work, means that you’ll be able to complete routine work quicker, meaning you have extra time to spend on the work that matters.
  • Legal tech can help you protect your brand reputation, can assist you with risk management and due diligence. Today, cyber security threats are real and unfortunately, not uncommon. Innovative legal technology can protect you and your clients.
  • Finally, legal tech can assist with business growth. Adopting tools that help to minimise the time spent on repetitive processes means that you can focus on finding solutions that will allow them to drive efficiencies and growth within the business.


The legal industry is awash with new technologies, but it is important to think about what you need from your technology provider. If you’re struggling with your existing systems, it’s likely due to your provider. The key to using innovative technologies to enhance your legal service delivery is keeping your tech provider accountable. Tell them what you need. That’s how they can continue to provide you with second to none service.

When it comes to property law, InfoTrack is on the front foot with daily product updates. In addition, InfoTrack integrates with over 20 practice management systems to bring simplicity and ease to your matters.

If you’re asking for just a title search, that’s what you’ll get. Something basic – like the apple in the fruit bowl.  But if you really want to transform your business and go above and beyond for your clients, InfoTrack provides you with integrated title searches from over 20 legal practice management systems.

To find out more about how InfoTrack’s integration with over 20 legal practice management systems can help your firm, click here.

To read the complete article from The Real Estate Conversation, click here