Best foot forward: how to establish your personal brand online

First-impressions have always been a powerful tool when establishing initial rapport. Whether it’s a personal or business relationship, over the years we have slowly started to see these preliminary interactions move online. Where once a face-to-face first-impression might have dictated what you wear and how you convey emotion through facial expressions, an online impact is more likely to be swayed by your social presence.

This is why establishing your personal brand online is integral to your business. Not only will it help to establish your credibility to clients, but it also helps your professional network to ascertain who you are, what you stand for, and your value proposition. As Bridie Edwards, Associate Director, and Lawyer in the Commercial Law team at Bradley & Bray, explains, “I learned early on that in today’s competitive world, personal branding is a powerful tool for personal and professional growth. It differentiates you from others, establishing credibility and trust while facilitating networking and relationship-building. A strong personal brand accelerates career growth, enhances online visibility, and opens doors to new opportunities. It’s an important tool for self-expression, promoting your values and passions, and requires self-reflection which can work to foster your own personal development. Ultimately, the effort you put in results in your ability to attract customers, investors, and partnerships, empowering you to achieve success.”