Sandra Falzon

Sandra Falzon is not your average exec, when she’s not transforming brands or empowering future leaders, you’ll find her outdoors—walking Sydney’s sunlit coastal tracks, brainstorming her next big idea, or being proudly outpaced by Teddy her pomeranian. Sandra’s a digital dynamo with a track record of leading brand transformations, crafting smart growth strategies and trailblazing digital innovation. 

Sandra brings big energy and bigger results with a career journey as diverse as it is impressive. She helped launch one of Australia’s very first business eCommerce solutions back when Yahoo and eBay were barely household names. She played an R&D role at Optus, where she helped grow inCite, a global construction industry procurement portal ahead of its time. And if you’ve ever used that little 3-digit code on the back of your credit card (you know the one), you can thank Sandra—she led the delivery of the VISA and MasterCard compliance project for Westpac business clients. 

But she didn’t stop there. While raising two daughters, Sandra also ran a thriving marketing consultancy, supporting over 35 businesses with creative and strategic firepower. It’s this blend of grit, heart and smarts that earned her the nickname “pocket rocket”—a small package with unstoppable drive.

She’s especially passionate about uplifting and mentoring young professionals. A Fellow Certified Practising Marketer (CPM), holds a Bachelor of Communications from Western Sydney University, a Graduate Diploma in eBusiness from Macquarie Graduate School of Management, and a Diploma of Management from Australian Institute of Management.