Clare Dengate Thrush
May 30, 2022

How Red Marker is aiding marketers to remain compliant in the digital age

Marketing compliance is a pain point which affects many organisations, especially those in highly regulated industries who need to produce a high volume of marketing communications. For this unique problem, Red Marker is the solution.

Established in 2015, Red Marker has been a proud ALTA member since 2019 and is an active member of the Australian RegTech Association. With our roots in compliance and legal tech for the Australian market, over the last 3 years we have expanded to support clients across the US, UK, Europe, the Middle East, and Africa.

The challenge

The significance of compliance in highly regulated industries is well understood. Companies are at consistent risk of incurring financial or reputational damages and can’t afford to put themselves in a negative light with regulators. The weight of their responsibility to remain compliant impacts operational and budgeting structures from the top-down. This same level of dedication must be applied to marketing and advertising laws, especially in the age of digitalization.

Over the last few years, regulatory burdens have strained compliance teams with marketing restrictions that constantly evolve to include mediums of advertising and communication. Digital demand requires more consumer touchpoints to keep up with the competition, but the regulatory landscape is more complex than ever.

Companies that want to keep up with content velocity, brand, and regulatory compliance face expensive setbacks. With budget allocations continuing to trend towards digital marketing efforts, marketing teams must ensure all collateral aligns with compliance guidelines without delaying the launch of their campaigns. These challenges have stunted some of the most profitable companies in the world – and even with all their access, most are still looking for a solution to their lack of compliance resources.

Document Scanning with Red Marker

Red Marker’s compliance software identifies potential legal and brand risk in draft marketing documents, enabling teams to scale the review of marketing content and ensure compliance. Critical compliance tasks like checking for disclosures and disclaimers or maintaining brand consistency are done simply and instantly. Leveraging powerful artificial intelligence and machine learning capabilities, Red Marker analyses document text and images to ensure brand and regulatory compliance up to 30 times faster than manual review.

Web Reports with Red Marker

Combining machine learning with its advanced web content scanning capability, Red Marker analyzes thousands of web pages to ensure brand and regulatory compliance requirements are met. From checking for updated licensing and disclaimers to ensuring consistency on web content, Red Marker gives you the confidence to manage your online presence and meet regulations.

Red Marker sheds light into an area of marketing compliance that is typically a blind spot for reviewers: the web. The Red Marker system checks thousands of pages for high-risk content like out-of-date promotions, incorrect disclaimers and misleading phrasing. Legal and compliance teams can rely on a safety net to reduce brand and regulatory damage risk while leveraging faster, more efficient web content review processes.

Pushing the boundaries with innovation

What’s so exciting about this innovation for us comes from an internal and external source . Risk is all about language and context, and our engineers, ML and NLP specialists, product and implementation teams are constantly challenging the boundaries and creating models and rules that can identify what is ‘risky’ in marketing content. We get to bring this to organisations who are seeking out new ways to remove some human touches from processes which don’t always require it, freeing up the capacity of the expert legal and other professionals.

So, if this sounds like you, or you’ve had an ‘ah-ha!’ moment reading this – get in touch.