Charlotte is the Marketing Manager of go5plus, professional services solution provider, and Novum Global, business consulting and talent acquisition specialist for the legal sector. Charlotte oversees insight-driven marketing initiatives from strategy to execution globally to align the companies’ activities with valuable outcomes for their clients. She advocates for giving brands an edge by breaking with conventions and using consumer psychology as the foundation of tactical decision-making. Charlotte combines a unique blend of industry knowledge and academic thought in her marketing approach.

Winning the hearts not just the minds of your clients

The volume of legal content skyrocketed over the past year, with firms now taking advantage of more and more of the content marketing toolkit. However, certain tricks are yet to be used to their fullest…

Driving law firm success from two sides

The shifts that the legal industry has seen and the consequent decisions that had to be made within the course of days are no strangers to any law firm decision-maker. Learning as you go is…